Easy Heart Shaped Jam Cookies – A Sweet Valentine’s Day Favorite ❤️

If there’s one dessert that instantly says love, it’s heart shaped jam cookies. These charming little treats are soft, buttery, lightly sweet, and filled with vibrant fruit jam that melts right into the center. Whether you’re baking for Valentine’s Day, an anniversary, a bridal shower, or just because, these cookies deliver big flavor with beautiful presentation.

Unlike complicated pastry desserts, this recipe is beginner-friendly. You don’t need fancy equipment, special skills, or hours in the kitchen. With simple pantry ingredients and a heart-shaped cutter, you can create bakery-style cookies that look impressive and taste even better.

These Easy Heart Shaped Jam Cookies combine the tenderness of classic sugar cookies with the fruity brightness of jam. The result is a soft, melt-in-your-mouth texture with a sweet-tart center that balances perfectly.

Let’s dive into everything you need to know to make the best jam-filled heart cookies ever.

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❤️ Why You’ll Love These Heart Shaped Jam Cookies

• Perfect for Valentine’s Day, weddings, baby showers & holidays
• Soft, buttery, and not overly sweet
• Beautiful heart shape with jewel-like jam centers
• Easy recipe with simple ingredients
• Kid-friendly and great for baking together
• Freezer-friendly dough

These cookies aren’t just cute—they’re seriously delicious. The buttery base melts on your tongue, while the jam adds color and fruity contrast.

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🍓 Best Jam Flavors for Heart Cookies

You can use almost any jam, but these flavors work especially well:

• Raspberry – classic and romantic
• Strawberry – sweet and familiar
• Apricot – light and elegant
• Cherry – bold and vibrant
• Blueberry – deep, rich flavor

Use thick jam or preserves for best results so it doesn’t run too much while baking.

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🧈 Ingredients

Use high-quality butter and jam for best flavor.

Cookie Dough

• 2 ½ cups all-purpose flour
• ½ teaspoon baking powder
• ¼ teaspoon salt
• 1 cup unsalted butter, softened
• ¾ cup powdered sugar
• 1 large egg
• 2 teaspoons vanilla extract

Filling

• ½ – ¾ cup jam or preserves (raspberry, strawberry, or apricot)

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👩‍🍳 Instructions

1. Preheat oven to 350°F (175°C) and line two baking sheets with parchment paper.
2. In a bowl, whisk together flour, baking powder, and salt.
3. In a large mixing bowl, beat butter and powdered sugar until light and fluffy.
4. Add egg and vanilla. Beat until smooth.
5. Gradually mix in the dry ingredients until a soft dough forms.
6. Divide dough in half, flatten into discs, wrap, and chill for 30 minutes.
7. Roll out dough on a floured surface to about ¼-inch thickness.
8. Cut hearts using a cookie cutter.
9. Use a smaller heart or spoon to create a shallow center in half of the cookies.
10. Place on baking sheet, 2 inches apart.
11. Fill each center with about ½ teaspoon jam.
12. Bake for 10–12 minutes until edges are lightly golden.
13. Cool completely on a wire rack.

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💡 Tips for Perfect Jam Cookies

• Chill dough before rolling for cleaner shapes
• Don’t overfill with jam—it spreads while baking
• Use thick jam, not jelly
• Bake just until edges turn pale golden
• Let cookies cool fully before moving

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🎀 Variations

• Add lemon zest to dough for brightness
• Sprinkle powdered sugar after baking
• Use Nutella or dulce de leche instead of jam
• Sandwich two cookies with cream cheese filling
• Dip edges in melted chocolate

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🍽️ Serving Suggestions

Serve these cookies:

• With tea or coffee
• On a Valentine dessert board
• In treat boxes or gift bags
• At bridal showers or baby showers
• As edible Valentine cards

They’re perfect for gifting, sharing, and celebrating love.

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💖 Fun Fact

Jam-filled cookies originated in Europe and were popularized as “thumbprint cookies.” The heart shape modernizes them into a romantic dessert classic.